How Much Do Youtubers Get Paid For Sponsorships
If you've been wondering "How much practice sponsors pay YouTubers?", you've arrived at the correct place.
This is a common question that you may have asked yourself as a marketer who's taking the influencer plunge via YouTube.
Even if you're a seasoned marketer who's experienced with influencers, it's helpful to know the going rates for influencer marketing on each social platform well.
So, if yous've been thinking how much do sponsors pay YouTubers for YouTube influencer marketing, this detailed guide will help you to get informed.
How Much Do Sponsors Pay YouTubers, After All?
Long story brusque – sponsors paid YouTubers about $0.089 per view on average in 2020 according to a 2020 survey.
Image via MyWorkFromHomeMoney
Ii years after in 2022, you lot can wait to pay upwards to 10-25% more than that. Plus, the survey received mixed responses ranging from $0.035 to $0.15 per view.
Now that's a huge range.
Why is at that place such a big range? Because every niche on YouTube has a different supply and demand of influencers who are creating content and brands looking for partnerships.
Equally with every influencer marketing niche and platform, sponsorship rates for YouTubers are mainly set by changes in market supply and demand.
So, let's dig deeper to figure out how much you should consider paying YouTubers as sponsors in your niche.
Factors to Consider While Paying YouTubers
We'll review the host of factors that you should be considering when yous want to know how much to pay YouTubers equally sponsors.
These factors will help yous determine if you lot should increase or subtract your offers to influencers.
1. Number of Subscribers
The first factor that you should consider while deciding how much to pay YouTubers is the number of subscribers they take.
The reason for this is pretty straightforward. Subscribers are the equivalent of followers on YouTube, and the larger the subscriber base, the better the accomplish of your video volition exist.
The subscriber base too tends to be loyal to the YouTuber and trusts their recommendations. So, when a YouTuber reviews your products or mentions your brand, information technology's probable that the subscribers volition view their content as authentic and want to learn more.
When subscribers similar what they hear, they will decide to check out your website, products, and services. Assuming your site is setup well to catechumen, the increase in traffic from the YouTuber will drive an increase in sales.
The size of a YouTuber's subscriber base of operations generally determines if the YouTuber falls into the full general categories of nano, micro, macro, or mega influencer.
With nano influencer on YouTube, you may be able to work with them in substitution for freebies.
Alternatively, an example of a mega influencer is PewDiePie who has over 110 meg subscribers on YouTube. Don't expect whatsoever freebies from him or any influencers of this size.
Image via YouTube
2. Video Views
But looking at the number of subscribers isn't enough every bit information technology doesn't give the full motion-picture show of the achieve that you tin achieve by partnering with YouTubers.
The real gauge for achieve on YouTube is the creator's boilerplate video views. All you've got to practise to determine average video views is head to the YouTube channel of the influencer and have a look at the views count for their recent videos and average them.
We recommend averaging the views on their last 10 videos. And don't count videos posted for less than two weeks considering they likely haven't been live long enough to go traction from YouTube's algorithm. Also, you can average the views of more than 10 videos to get a more authentic result.
And why should you do this practice?
YouTubers may have a few popular or even viral videos. However, it's likely and common that some of their videos are not performing equally well. That'due south why you lot should boilerplate their views for their videos to get an idea of how a sponsored video with them will perform on average.
The YouTubers who perform well consistently in the form of high boilerplate video views are the ones yous should prefer over the others. They're also the YouTubers who will ask higher fees for sponsorships.
Some other factor that you can check while looking at the video views is the source of those views.
This will help you determine if the SEO of the YouTuber is working well. However, this information can only be provided by the YouTuber so you lot'll have to reach out and request it from them via e-mail.
You tin ordinarily detect a YouTuber's email address in the About section of their channel.
Image via YouTube
3. Boilerplate Video Lookout Time
Some other parameter that you'll desire to consider before deciding on the amount to sponsor a YouTuber is the boilerplate watch time of the creator's videos.
And why should yous look at average scout time? It'southward a nifty indicator of engagement.
While a YouTuber might take a large subscriber base and loads of views, those two metrics lonely aren't the only indicators that go into figuring out the level of audience date with their videos.
The average video watch time metric serves as a adept gauge for how engaging the videos created by the YouTuber are. It gives you an idea of how well the audience relates to those videos.
Longer boilerplate watch times are preferred, and you should pay more to those YouTubers.
Along with this, you want to take a wait at the number of upvotes/downvotes, comments, and shares across their recent videos. Taking a holistic view of these ratings will help you determine the true engagement of a YouTuber. Note how YouTube Analytics displays the average video view elapsing.
Image via YouTube
4. Type of Influencer Content
Nosotros've discussed the numerous YouTube metrics that sponsors want to consider when deciding how much to pay YouTubers.
But the YouTuber's metrics aren't all that affair.
Some other essential ingredient here is the type of content that you're planning on creating.
Some of the content types that you tin can create on YouTube via influencers are:
- Product placements (product integrations): The influencer may brandish or talk about your product for a short catamenia in the video.
- Dedicated product videos: These videos are completely dedicated to your products and typically toll significantly more than than product integrations.
- Sponsored videos: These videos are ones that your brand sponsors where the influencer talks virtually your brand for a curt period usually at the start of the video.
- Affiliate campaigns: Partnerships that don't crave any payments to the YouTuber until they bulldoze sales for you. You then pay a commission to them for each sale they drive.
- Product reviews, how-tos, etc.: These are similar to defended product videos but aren't outrightly promotional. Instead, they're meant to spread information about your products, educate, and provide value to the audience.
But why does the type of influencer content matter?
For the simple reason that the blazon of influencer content dictates the amount of exposure your brand will get through the video. This can make or pause your entrada'southward success.
A product placement, for instance, won't cost nearly as much every bit a defended product review. This is because in the instance of the dedicated product review, the entire YouTube video would exist defended to your product, and that's more work for the YouTuber.
On the other paw, with a product placement, your production can appear for 15-60 seconds making an impact simply not taking up the entire video. This also allows the YouTuber to talk about other topics or other products in the same video.
For example, notation how WahlieTV has incorporated Hallmark into their videos.
Prototype via YouTube
Now that you know how much YouTube sponsors pay YouTubers, permit'southward take a expect at how yous tin can find good YouTubers for your brand.
How to Discover the Right YouTubers for Sponsorships
Understanding how much to pay influencers for a YouTube sponsorship is one affair. Notwithstanding, finding the correct YouTube influencers to collaborate with is a completely unlike challenge altogether.
After all, there are many parameters that need to exist considered and analyzed.
Let's have a expect at the various ways through which you can find the right YouTubers.
ane. Search Manually
The simplest way of finding YouTubers is by looking for them manually through Google or YouTube.
All you need to do is follow or search specific hashtags related to your brand and look for people who are consistently posting content using them.
Alternatively, you can come up with a listing of terms that are relevant to your brand's niche and search YouTube using those terms.
This will bring up a listing of videos or YouTube channels that have posted content related to those keywords.
You should so spend time analyzing each of those profiles in the key areas identified in this commodity above and see if it's worth partnering with them.
All of this manual searching tin be time consuming and frustrating, especially if yous're planning on partnering with many YouTubers at the same fourth dimension.
Want to save resource and get it done right the kickoff time?
2. Hire an Influencer Agency
Finding influencers and maintaining relationships with them is easier said than done. This is peculiarly truthful when y'all have to wear many hats in your organization.
You have the option to partner with an influencer agency like Become Hyped who's experienced at driving massive results from YouTube influencer campaigns.
Agencies like Get Hyped already have a good rapport with numerous YouTube creators. They can pitch your campaign strategies to creators with ease, plus they know how to negotiate a fair marketplace partnership rate as well.
And the best part?
These influencer agencies can handle your campaigns right from beginning to cease so y'all tin choose to exist as involved as you'd like.
FAQs
1. How much exercise YouTubers get paid for sponsored videos?
YouTubers got paid an average charge per unit of about $0.09 per video view for sponsored YouTube videos in 2020 and this charge per unit is quickly increasing every bit the creator economy becomes more popular every year. This rate translates to almost $ninety for every thou views. However, rates for YouTubers will exist higher or lower depending on a diversity of factors such as niche, type of content, and time of the twelvemonth.
2. How much exercise sponsors pay?
Sponsors paid anywhere between $0.035 to $0.xv per view to YouTubers in 2020 for sponsored video content on the platform.
And so in 2022 y'all can expect to pay up to ten-25% more than as demand for creator partnerships on YouTube is steadily increasing.
3. How can you find adept YouTubers?
The iii means of finding good YouTubers are:
- Manual search via YouTube or Google
- Partnering with an influencer agency
- Using an influencer discovery platform
iv. What are the things you should consider while determining how much to pay YouTubers?
Some of the things that yous should take into consideration while determining how much to pay YouTubers are:
- Number of subscribers
- Video views
- Average video sentry time
- Type of content
- Niche
5. What are the different means sponsors tin can promote their brands through YouTubers?
Some of the means through which sponsors can promote their brands through YouTubers are:
- Sponsored videos
- Product placements
- Dedicated videos
- Affiliate campaigns
- Product reviews, how-tos, etc.
Final Thoughts
YouTube provides a great platform for brands to promote themselves, and you tin brand the near out of it by also becoming a sponsor for YouTubers.
This influencer video approach to marketing is toll-effective as you only pay on boilerplate $0.09 per video view, and it gives you the potential to reach a massive audience with loftier-impact content featuring your make, products and services.
YouTube sponsorship rates volition fluctuate depending on the YouTuber'southward performance metrics and your campaign type.
Even so, the key is to detect YouTubers who are the perfect fit for your brand and products. If yous're struggling and looking for assist, talk to an bureau that specializes in influencer marketing similar Go Hyped. Go in affect with u.s. and we can discuss your goals and a strategy for partnering with influencers on YouTube.
Source: https://gethypedmedia.com/how-much-do-sponsors-pay-youtubers/
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